Showing posts with label Ipsos. Show all posts
Showing posts with label Ipsos. Show all posts

Friday, June 26, 2026

Hungry Lies: One Nation's Food Security Fibs

Please explain!

Yesterday I was posting some comments about how tweets on the Pauline Hanson twitter account mostly are not written by her, despite being frequently written in the first person.  Tweets signed "PH" or "-PH", the supposed signs that they are actually hers, seem to have largely dried up; after 23 in 2023 (mostly re the Voice) there were according to the advanced search function just two in 2024, none in 2025 and only two so far this year.  In the process I had a broader look at what else One Nation's social media was tweeting and came across a two-minute video for One Nation's current "Fire the Liar" campaign.  One claim, voiced in what appears to be Hanson's voice, caught my attention:

"Seven million Australians can only afford one meal per day.  In a country as prosperous as we used to be.  People are screaming out for change"

Saturday, December 20, 2025

2025 Polling Year In Review

2PP Average For Year 53.9 to ALP (+3.0)

At the end of each year I release a review of the year in federal polling.  See the 2024 article here (ah, those days when the Coalition still seemed competitive!) and/or click on the "annual poll review" tab for all articles back to 2014.  As usual if any late polls arrive I will edit this article to update the relevant statistics.  

2025 was overall not a good year for the Australian polling industry.  The year started well with good results for the two main pollsters in the field for the WA state election but this was followed by a rather serious federal election miss, where pollsters had the right winner but were almost as far off on the 2PP and primary votes as when they were wrong in 2019.  As they had the right winner anyway there was little media interest in the error; there has also been precious little visible introspection from the industry since and none of the attempts at review processes we saw following 2019.  The Tasmanian state election was then a mixed bag with a good result for local firm EMRS but a big shocker for YouGov.  On the plus side, we are seeing more diversity in Australian polling, but still the average transparency level is ordinary.

This year welcomed one new entrant, Spectre, and also saw a low-key and unsuccessful return from Ipsos and a great step up in activity from DemosAU.  

Saturday, July 5, 2025

2025 Federal Election Pollster Performance Review



Oh no, not again ...


On the day after the 2019 federal election I did the most media interviews I have ever done in one day, eleven.  Eight of those were entirely about the same thing: the polls being wrong.  That day and in the coming days journos from as far afield as Japan and from vague memory Switzerland wanted to know how Australia had gone into an election with Labor unanimously ahead about 51.5-48.5 and come out with the Coalition winning by the same amount. Was this part of a global pattern of polls being increasingly broken and underestimating the right?  (Answers: no and no - it was just a shocker by Australia's high standards).  

The day after the 2025 federal election it was obvious something had gone astray with polling again, and by something near the same amount, but the media reception was muted.  I think I did only one interview where the polling was even part of the report's initial focus.  The ABC did an article about the polling, but it was so quarter-arsed that it omitted four final polls, initially got the 2PPs of four others wrong, and even when "corrected" continues to this day to contain errors about what the final poll 2PPs were.  There were a few other articles that were better.

Tuesday, December 27, 2022

2022 Federal Polling Year In Review

2PP average for year 54.9 to Labor.
Labor led on 2PP in all 87 polls released this year.

At the end of each year I release an annual review of federal polling. See the 2021 edition here and/or click the annual poll review tab for articles back to 2014.

I'll start by saying this was a great year for polling generally with a good industry result in the federal election (after a famous failure in 2019), a very good result for final polls in the Victorian state election, and YouGov/Newspoll performing very well in South Australia.

How many polls?

Once again the business of counting how many polls there have been is complicated by Morgan's habit of often releasing only the 2PP from a poll sample.  In all I count 87 readings, the most since 2017, from what I consider to be mainline pollsters: 

* 12 Newspolls before the election and four after.  The dramatic slowing in release of Newspoll post-election makes me suspect YouGov had a contract for sixteen (the same number as 2021).

* Six Resolves before the election and five after, however only two of the pre-election polls and none since had a pollster-derived 2PP (I've calculated last-election preferences for those that didn't)

* 14 Morgans before the election and 30 Morgan readings post-election, however nearly all the Morgans since the election have been 2PP only.

* Nine Essential readings before the election and two afterwards.

* Four Ipsos polls before the election

* One Freshwater Strategy poll this month

There may be more pre-election Morgan readings that I missed. I have not included Dynata (lobby group poll) or anything from KORE (panel survey with numerous red flags) or ANUPoll (wildly inaccurate with incomplete data).

Sunday, July 24, 2022

Federal Election 2022: Pollster Performance Review

In 2019 the Australian polling industry had a disaster after decades of reliability - every final poll had the wrong two-party winner, the final polls were bizarrely clustered around the same wrong result, many final polls were individually wrong by more than their claimed margins and the lack of transparency in the industry was such that it was difficult to understand just why it had happened.

Fortunately 2022 has not been a repeat.  The fallout from 2019 saw a great increase in polling transparency, especially via the formation of the Australian Polling Council (though unfortunately not all pollsters have been on board with that) and also more diversity in polling approaches.  No one poll has ended up nailing the remarkable results of this year's election, but collectively, federal polling has bounced back and done well.   This is especially so on two-party-preferred results, where a simple average of the 2PP figures released in the final polls is pretty much a bullseye. The primary vote results were a little less impressive.

Here I discuss polling in several categories.  Overall YouGov (which does Newspoll) made the most useful contributions to forecasting the result, Redbridge's performance in publicly known niche polling during the campaign was very good, and Resolve Strategic's final poll was a useful counterpoint to Newspoll.  The other major polls were so-so on the whole, and many minor pollsters were wildly inaccurate.

Wednesday, May 18, 2022

Rolling National Poll Roundup: 2022 Final Days

2PP Aggregate: 53.5 to Labor (-0.6 since last week) (not a prediction)
Cross-poll average of polls released in last week: 53.0 to Labor 
(Weighted for time only, no house effects or quality weightings)
If the normal range of polling to result relationships applies, Labor remains very likely to win, probably outright
Historically, Labor has underperformed when it has leads in final week polling

This article covers national polling since the update from mid last week and House of Reps federal polls will continue to be added until a final roundup which I intend to post overnight on Friday following the final Newspoll.  The aggregates and averages in the heading will be updated as new national polls come out. (Ipsos is expected, I am not sure if there will be another Morgan, while the Resolve was described as "final" by Latika Bourke.)  I aim to issue a seat polling and seat betting roundup tomorrow, and Senate polling will soon be updated on my Senate prospects page. 

In the last two days three polls have pointed to some narrowing in Labor's lead, but all this has done so far is put Labor back in about the same position as it was in after the gaffe-ridden opening week and a half, reversing minor gains since.  All four polls out this week have shown smaller leads for Labor than their previous offerings, but only in the case of Resolve is the change substantial, and Resolve is hard to take completely seriously on account of its forced-choice methods and overly high Green vote.  

Wednesday, May 11, 2022

Poll Roundup: Ghosts of 1996 and 2007 Edition

2PP Aggregate: 54.1 to Labor (+0.9 since last week)
(Weighted for time only, no house effects or quality weightings)
If the normal range of polling to result relationships applies, Labor is very likely to win

I've been very time-challenged this election (expending much of last night refuting an American know-all and sundry reply-guys about our preferencing system on Twitter probably didn't help) but finally, maybe, I can get something out in time for an article about the state of national polling. 

As an overall summary, Labor suffered alarmingly rapid losses in support during the first week and a half of the campaign as documented in the previous edition, but the Coalition's position did not improve over the next two weeks, and now in the latest round of polling there has been a bit of a blowout.  Labor's lead is so large now that the Coalition is extremely unlikely to win by normal means.  What hope remains for the current government is that the polls are even more wrong than last time (despite everything some of them have done to repair it) or that they are about or nearly as wrong as last time and the government makes some improvements over the final week and a half then gets lucky with the seat distribution and scrambles back, perhaps with a sub-50 2PP.  It's not all over yet, but on the other hand the prospect of a decisive Labor win is much stronger now than it looked even three weeks ago.

Wednesday, April 6, 2022

Poll Roundup: Lukewarm Budget Reception As Coalition Remains Way Behind

FIVE POLL AVERAGE 54.6 TO LABOR
Little evidence of "budget bounce"
Labor would comfortably win election "held now" 
Leads in polling at this stage tend to contract

Herewith a roundup of polling following the Budget.  It's been a long time since I had time for the last federal polling roundup here, so I just want to set the polling scene before moving on, time (what is that?) permitting, to Tasmanian House of Reps seat guides, a Tasmanian Senate guide [EDIT: that will come after nominations are released] and hopefully a general assessment of the prospects for the Senate.  In short, the government's current polling is rather bad, but it is not all over yet.  To take things pollster by pollster, with the three who are Australian Polling Council members at the top and the laggards and backsliders at the bottom:

Saturday, July 31, 2021

The Ipsos MyView Drink Survey Shambles

With telephone response rates falling, and people who answer polls by phone becoming less and less representative, many pollsters have turned to online panel polling.   As part of my interest in polling I have joined a number of online panels, to get some insight into the experience of respondents and ways in which their experience may shape how they respond.  Being on polling panels is also helpful because I get to see some of the polls that are in the field and how they are designed (polling disclosure being as poor as it is, and many of these pollsters still not being Australian Polling Council members).  By this method I also earn a very small amount of extra income by answering surveys on a range of topics.  It's worth mentioning that despite some misconceptions to the contrary I am not a professional pollster or market researcher, so there's nothing stopping me taking most such surveys, though now and then my honest answers to a particular screening question will see me rightly screened out.  There's also not a lot stopping the panels from kicking me off.  

One of these panels is Ipsos MyView and I thought I should share a recent experience with them that I found especially absurd and that might provide some insight into the lives of online panel poll recipients.  I may not have gone public had it been entirely a one-off, but my general experience is that this panel is very buggy compared to at least some others.  Surveys sometimes crash or screen the respondent out without providing any points, or lurk in the respondent's dashboard as awaiting completion for weeks but if you click on them you are told the survey isn't available as you may have already taken it.  There has been some improvement in this in recent months, with the panel more often referring the respondent to a different survey rather than screening them out immediately, but there are still far too many glitches.

Tuesday, April 20, 2021

Ditching Two-Party Preferred Won't Resolve Australia's Polling Problems

Resolve: Coalition 38 Labor 33 Green 12 One Nation 6 IND 8 Others 3.
My 2PP Estimate 50-50
Alternative Estimate 51-49 to ALP

A new federal polling series has been launched and what we have before us is a mixture of the good, the bad and the interesting.  Such is my initial reaction to the launch of Resolve Political Monitor, a new poll by Resolve Strategic for the SMH and The Age.  Many of the reporting decisions around this new poll appear intended to keep it on a similar footing to the Nine stable's former Nielsen and Ipsos polls.  The poll will run monthly, and excitingly will include bi-monthly state polling for NSW and Victoria, something there has been a deplorable lack of in recent years.  

Friday, November 13, 2020

Recent State Election Polling Does Not Skew To Labor

Advance Summary

1. A major polling failure in the 2019 Australian federal election has been attributed to unrepresentative sampling, coupled with inadequate reweighting, that produced a large skew in primary vote and 2PP estimates in Labor's favour.   

2. A recent report argues that a skew in federal 2PP polling was present throughout the period 2010-2019 and was not specific to 2019.  

3. If this was the case, and was so for the same reason, then a skew to the ALP should also be expected from the much larger sample of state-level final polls taken over the same period.

4. However, state level polls in Australia from 2010-2020 do not display any overall two-party skew to the ALP.

5. Also, while federal polling for 2010 overestimated Labor, final 2PP polling at the 2013 and 2016 federal elections was mostly very accurate.

6. While federal polls overall (not all specific polls) do have a record through recent decades of on average overestimating the Labor 2PP, this record is much inflated by a single pollster (Morgan).

--------------------------------------------------------------------------------

Wednesday, December 25, 2019

Field Guide To Opinion Pollsters: 46th Parliament Edition

It's a tradition on this site to nearly always release something on Christmas Day, but for those who are done with polls after this year's failure, I realise this gift might fall under the heading of "worst present ever".

Just before the 2013 election I posted a Field Guide to Opinion Pollsters, which has become one of the more enduringly accessed pieces on this site.  However, over time parts of its content have become dated or specific to that election, and with more and more pollsters emerging as others disappear, the thing has got too long. So now I post a new edition early in the life of each parliament, editing it through that parliament as the need arises.  Pollsters not expected to be active in the life of the current parliament will be removed, but the old edition text will remain on the previous page.  For the 2016-2019 parliament see 45th Parliament Edition.

There are a lot of polls about in Australia these days.  But how do they all work, which ones have runs on the board and do any of them deserve our trust at all? This article describes what is known about each pollster and its strengths and weaknesses and includes extensive coverage of general polling issues.

Tuesday, August 20, 2019

2019 Federal Election: Pollster Performance Review

Welcome (belatedly) to another of my regular pieces that I do after all the election results are finalised and, um, we can't really give this one its usual title this year.  Normally it's called "Best and Worst Pollsters" (see the comparable articles for 2013 and 2016) but this year that title isn't really appropriate.  This year was the year of the great Poll Fail, and when it came to final voting intention polls at least, they all went down together.  The story for seat polling turns out to be a little less clearcut, but not that much.

For all the complaints about "too many polls", the frequency and diversity of Australian polls had been declining at state and federal level in the four years leading up to this election.  At this election there were only five poll series conducting national polls, and of these two were conducted by the same pollster (YouGov-Galaxy conducts both Galaxy and Newspoll polls).

I usually include three categories but this time I'm not going to take tracking too seriously.  As usual the first cab off the rank is ...

Least Worst Final Poll

I usually say the final poll should be the easiest one for the less accurate pollsters to get right, because pollsters can look over each others' shoulders and consider corrections if everybody else is getting something vastly different.  Thus there have been some prior cases where polls that differed from Newspoll for some time have jumped into line with it in their final poll.  This year unfortunately it seems that some pollsters may have taken this concept a little too far - either that or multiple pollsters got to around the same 2PP coincidentally and then decided to self-herd from that point.

Tuesday, May 21, 2019

The Miracle Is Over: The 2019 Australian Federal Election Poll Fail


Nice 2PP.  Shame it's for the other side ...

"I have always believed in miracles" said re-elected Prime Minister Scott Morrison very late on Saturday night.  But many (not all) of us who study national Australian polls and use them to try to forecast elections have believed in a miracle for one election too many.  The reason we believed in this miracle was that it kept delivering.  While polls failed to forecast Brexit, Trump and two UK elections in a row (among other high profile failures) Australian national polls continued to churn out highly accurate final results.  The two-party preferred results in final Newspolls from 2007 to 2016 are an example of this: 52 (result 52.7), 50.2 (result 50.1), 54 (result 53.5), 50.5 (result 50.4).  

Predicting federal elections pretty accurately has long been as simple as aggregating the polls, adjusting for obvious house effects and personal votes, applying probability models (not just the simple pendulum) and off you go; you generally won't be more than 5-6 seats wrong on the totals.  While overseas observers like Nate Silver pour scorn on our little polling failure as a modest example of the genre and blast our media for failing to anticipate it, they do so apparently unfamiliar with just how good our national polling has been since the mid-1980s compared to polling overseas.  As a predictor of final results, the aggregation of at least the final polls has survived the decline of landlines, volatile campaigns following leadership changes or major events, suspected preferencing shifts that frequently barely appeared, herding with the finish line in sight, and come up trumps many elections in a row.  This has been put down to many things, not least that compulsory voting makes polling easier by removing the problem of trying to work out who will actually vote (another possibility is the quality of our public demographic data).  But perhaps it was just lucky.

Thursday, May 9, 2019

Poll Roundup And Seat Betting Watch: The Polls Are Getting Closer (To Each Other)

2PP Aggregate 51.8 to Labor (2016 preferences) (-0.1 since last week)
51.4 to Labor (with One Nation preference adjustment)
Current seat projection assuming polls are accurate c. 80 Labor 65 Coalition 6 crossbench (+/- lots!)
Polls appear to be "herded" which can increase risk of error

Time for another instalment of the week in polling and seat betting, delayed slightly by an interstate trip.  As of last week the United Australia Party were going through a bit of a purple patch, polling 5% in Newspoll and above their 2013 result in a bunch of seat polls.  This hasn't lasted; all their poll results this week have been in the 3-4% range, and in three WA YouGov-Galaxy seat polls they did worse than their 2013 results (in one case much worse; the other two only very slightly.)

This week's action in the minor party primaries came from the Greens who polled 14% in Ipsos, 11 in Morgan, 12 in Essential and 9 in Newspoll.  Ipsos (especially) and Morgan have form for exaggerating the Green vote and Essential's reading of the Green vote lately has been quite volatile, but even so the party doesn't seem to be in too bad shape, with the issues mix at this election helping it (that is an understatement.) That said, the Greens have finally struck the candidate problems that have hitherto affected everybody else.

Monday, April 8, 2019

Poll Roundup: Well-Received Budget Yields A Kitten-Sized Bounce (Maybe)

2PP Aggregate: 52.5 to Labor (2016 preferences) (-0.5 in a week)
(51.9 with One Nation adjustment)
Labor would win election "held now", with seat tally around the low 80s

Equal best polling position for Coalition under Morrison so far
Budget reception among the best ever in some regards, but not all
Weak evidence that there may have been a "Budget bounce" of around half a point, but impossible to confirm

----------------------------------------------------------------

The 2019 Budget has been delivered with the election expected to be called sometime in the next week.  This year's budget was in most ways well-received, although the voters have not bought the Government's attacks on the ability of the Opposition to deliver the same thing.  There was remarkably little polling in the leadup to the Budget, so it's hard to say for sure if we have seen that rare creature the Budget bounce or not, but if we have seen it, it's probably only a little one.  We can't yet reliably conclude that the modest move to the government this week is caused by the Budget at all as opposed to other factors.  As it isn't statistically significant, it may even just be random noise.

Friday, February 15, 2019

Poll Roundup: Mixed Start To Year For Struggling Government

(17/2: Ipsos update added at the bottom. Also, Not-A-Poll added in sidebar: predict the next Newspoll 2PP)

2PP Aggregate: 53.7% to Labor (last-election preferences) (-0.4 since end of polling season last year)
53.2% to Labor with One Nation adjustment
Labor would easily win election "held now"
Government is now Australia's longest continually-trailing government in polling ever

Time for another roundup of the federal polling picture in the lead-up to an election expected to be held in mid to late May.  At the end of last year the Coalition's polling had been going slowly downhill after the initial recovery from the shock caused by the messy removal of former PM Turnbull.  Early this year there were some early signs things might be improving, but a bad Essential poll this week has somewhat muddied the waters.  In this article I'll just be discussing voting intention and leadership ratings as it is long enough without covering more.

This week has been a dramatic week in parliament and we still have to see how that plays out.  However, a change to laws affecting medical treatment of people on Manus Island and Nauru is not the same thing as an incident like the Tampa, the 2002 Bali bombings and the 9/11 attacks - all of which produced substantial poll movements.  The law change may lead to a major incident (perhaps orchestrated) which could affect polling, but here is how things stand for the time being.

Tuesday, December 18, 2018

Poll Roundup: 2018 Year In Review

2PP Aggregate: 54.2 to Labor (last election preferences) (+0.2 since two weeks ago)
With One Nation adjustment: 53.6 to Labor
Labor would easily win election "held now"
Labor won all 66 public and three commissioned national polls released this year

With the release of this week's Ipsos and Essential polls, the polling year has probably come to an end.  If there are any late polls I will edit this piece and update it accordingly.

For a government that currently looks as stuffed as a Christmas turkey, the end of the year cannot come soon enough.  As the final poll of the year, Essential offered some respite having the government only six points behind (47-53) but this should be treated with some caution as there is an ongoing difference of opinion between Newspoll and Essential as to just how bad the Morrison government's situation is.  Since Scott Morrison became Prime Minister, Newspoll has had the Coalition primary on an average of just 35% and the Labor primary on 40%.  Essential, however, has had the Coalition primary only narrowly behind (on average 36.9-37.2).  On a 2PP basis Newspoll has had an average reading of just 45.25% for the Government, while Essential has had 46.6% - and this is even though Newspoll's preferencing method is more favourable to the Coalition's than Essential's.  Currently, with Newspoll and Essential coming out in different fortnights, my aggregate bobs around a bit depending on which one is out, rather than based on the Coalition making substantial gains or losses.  If this continues into the New Year I may apply corrections to both.

Monday, September 24, 2018

Poll Roundup: The Current Polls Aren't All That Meaningful

2PP Aggregate: 54.2 to Labor (-0.6 since last week) by 2016 election preferences
53.6 to Labor with One Nation preference adjustment 
Labor would win election "held now" with a large majority
(scores and text, but not graph, updated for Essential)

This week Newspoll, which has so far produced the worst readings for the Coalition since Malcolm Turnbull was replaced by Scott Morrison, came down two points on the two-party preferred vote from 56-44 to Labor to 54-46.  Taking into account the primary votes, the Coalition's gain was probably slightly greater.  Indeed this Newspoll had a slightly smaller gap (0.7 points) between the expected last-election preferences off the primaries and the published 2PP with Newspoll's adjustments of One Nation preferences than has usually been the case lately.

Monday, August 20, 2018

Poll Roundup: Here We Go Again?

2PP Aggregate: 52.8 to Labor (+1.2 since last week) by last election preferences
52.2 to Labor with One Nation adjustment
Labor would comfortably win election held "right now"
That escalated quickly ...
Last night's Ipsos poll has produced a big blowout in my polling aggregate, wiping out all the Coalition's gains since June. However, Labor had already made modest gains in the wake of the Super Saturday results even before that.

Normally I put out a Poll Roundup every second Newspoll.  Last week's Newspoll had some points well worthy of comment so I was considering bringing this one forward (but got distracted by another issue).  Now with this extreme Ipsos result hitting the stands, I think it's worthwhile going one week early - especially with the noises being made in media and a feeling about that leadership problems could blow up into a challenge quickly.  Whether or not that happens, at the least we have another round of serious leadership speculation, and even if the Ipsos was twaddle it will probably turn out to be a self-fulfilling prophecy.  Events have developed quickly, with the PM shelving emissions targets in the National Energy Guarantee on Monday followed by news of possible Section 44 issues for Peter Dutton, which it seems the Dutton backers are intent on ignoring.  As I write the word is that Dutton backers think they have enough support and are deciding whether to go right away or wait until September.  In the past these things have often come to a head very quickly.