Labor lost aggregate lead late in the year
It's the time of the year when most busy pollsters take a few weeks off and I bring out an annual feature, a review of the year in federal polling. Click here for last year's edition and for articles back to 2014 click on the "annual poll review" tab at the bottom of this one. As usual if any late polls come out I will edit this article to update the relevant numbers.
2024 was another strong year in results terms for the Australian polling industry. Pollsters came out in good numbers for the early 2024 Tasmanian election and did pretty well in a very hard to poll election, although the lobby group(s) that commissioned two Freshwater polls contemptibly failed to ensure the release of definitive results of either, leaving poll-watchers to play jigsaw puzzles with incomplete media reports. Polling for the Queensland election was mostly excellent though no one pollster nailed the result, and a mini-cluster of close-ish polls at the end led to some misreads of what in the end was not a close election. Despite this there are storm clouds about in federal polling in the form of inadequate transparency from several pollsters and a somewhat suspicious level of clustering of results, especially at a stage in the cycle where that doesn't usually happen. (More on the latter later). US polling this year wasn't as bad as 2020, but didn't quite get the real story in part because of the latter issue.