2PP Average For Year 53.9 to ALP (+3.0)
At the end of each year I release a review of the year in federal polling. See the 2024 article here (ah, those days when the Coalition still seemed competitive!) and/or click on the "annual poll review" tab for all articles back to 2014. As usual if any late polls arrive I will edit this article to update the relevant statistics.
2025 was overall not a good year for the Australian polling industry. The year started well with good results for the two main pollsters in the field for the WA state election but this was followed by a rather serious federal election miss, where pollsters had the right winner but were almost as far off on the 2PP and primary votes as when they were wrong in 2019. As they had the right winner anyway there was little media interest in the error; there has also been precious little visible introspection from the industry since and none of the attempts at review processes we saw following 2019. The Tasmanian state election was then a mixed bag with a good result for local firm EMRS but a big shocker for YouGov. On the plus side, we are seeing more diversity in Australian polling, but still the average transparency level is ordinary.
This year welcomed one new entrant, Spectre, and also saw a low-key and unsuccessful return from Ipsos and a great step up in activity from DemosAU.

