Bring Back Universal Analytics Again!
As in my 2023 review, I again open this annual site review by expressing my disgust at Google stuffing with the continuity of my previous site stats by replacing Universal Analytics with GA4, which is not only apparently worse and different but also very hard for me to understand. Anyway, again, on with the show as best I can ...
The dotted top line of the graph below shows activity in 2024 in the form of user numbers per week. There is a big spike on the left caused by the Tasmanian election buildup and post-count, and a substantial spike on the right for the overlapping ACT and Queensland elections. Other spikes correspond to the Tasmanian Legislative Council counts in May and the NT election in late August.
Site engagement as measured in total events was up 84% on 2023, making 2024 as best I can determine the second-biggest year for the site after 2022. That said, the new Analytics version seems to show high levels of site activity relative to activity on specific posts when compared to the old one, so I am not sure that is reliable.
In 2024 I released 79 articles, up 13 on 2023. This included 27 articles about the snap Tasmanian election. There were also six articles about the Queensland election, five for the 2024 Tasmanian Legislative Council election and four federal poll roundups.