Bring Back Universal Analytics!
This post presents site data for 2023, but before I start, there is some disappointing business to relate. During 2023 Google Analytics shut down its previous version, which had been faithfully recording data here since 2013, and switched to a new version called Google Analytics 4. As best I can determine GA-4 is in some respects terrible, or if it isn't terrible in these respects, working out how to quickly make it work like the old version is beyond me. (The full transition to the new version involved instructions that were way beyond my understanding). In particular, from Oct 5 onwards, I lost the obvious ability to track unique pageviews, which were defined as "the number of sessions during which the specified page was viewed at least once". Unique pageviews was a very useful statistic to capture whether users were visiting the same page over several days, without also capturing whether they were hitting refresh repeatedly during live coverage.
I was very familiar with the way the previous version worked, and another result of the switch to the new version is that I can no apparently longer directly compare the interest levels in specific articles from this year onwards with articles from previous years.
Do tech corps that make changes like this even bother to think or care that they might be disrupting the continuity of someone's experience, and damaging their enjoyment of the service?
Anyway, on with the show as best I can. The activity graph below shows the total number of users visiting per week.